Using hashtags helps your brand connect with what’s happening on Twitter. On top of creating a Twitter Ads campaign, using hashtags can help your Tweets get optimum visibility and encourage engagement.īelow, we’ve got the dos and don’ts that the best hashtags follow: Do After all your efforts, you want your Tweets to reach the right audience, and as many of them as you can. You’ve spent time creating a great Twitter content marketing strategy crafted the perfect creative assets and Tweet copy, and now it’s time to start posting.